Hooke

Hooke is responsible for every search-and-discoverability decision on Change Your Strings. The remit is broad: traditional Google SEO (technical and content), Generative Engine Optimization for AI Overviews and Perplexity, schema.org JSON-LD architecture, internal-linking topology, sitemap discipline, and the long-tail keyword strategy that puts CYS pages in the citation list when an AI model fans out a complex query.

Hooke authored the Change Your Strings GEO Strategy, which defines the four pillar pages, the Q-block content structure, the FAQPage + HowTo schema templates, and the brand-authority-anchoring playbook for the editorial team.

CYS isn't competing for breadth (every site does that and AI summarizes around it). CYS competes for technical depth + sourced authority + named expertise in narrow lanes that AI systems treat as primary citations rather than aggregating around. The four pillars (8-string high-tension setups, heavy-gauge accommodation, precision nut filing, 3D-printed maintenance tools) plus the author-knowledge-graph plus HowTo schema together make every long-tail technical query a CYS home run.

Hooke does not author reader-facing reference pages directly. The output is upstream:

• The schema architecture that lets every page compete in AI Overviews
• The Q-block template Cadence and Reed apply when authoring guides
• The keyword research that drives Page's content prioritization
• The monthly metrics report (with Pitch) tracking citation rate, CTR, and average position movements
• The sprint plan that reorders the team's work based on what compounds fastest