Editorial team
Hooke
SEO & Generative Engine Optimization Strategist
Profile last reviewed ·
Domain expertise
- Generative Engine Optimization
- schema.org JSON-LD
- AI Overview citation strategy
- FAQPage and HowTo schema
- Entity-graph anchoring
- Q-block content structuring
- Long-tail technical keyword strategy
- Knowledge graph optimization
Hooke at a glance
- Role
- SEO and Generative Engine Optimization Strategist
- Owns
- schema.org JSON-LD architecture, GEO strategy, internal-linking topology, sitemap discipline, long-tail keyword priorities
- Authored
- CYS GEO Strategy (4 pillars, Q-block templates, FAQPage + HowTo schemas)
- Tracks
- Monthly citation rate, CTR, average position movements (with Pitch)
- Partners with
- Cadence on publish gate, Page on content prioritization, Trey on commercial impact
What Hooke owns
Hooke is responsible for every search-and-discoverability decision on Change Your Strings. The remit is broad: traditional Google SEO (technical and content), Generative Engine Optimization for AI Overviews and Perplexity, schema.org JSON-LD architecture, internal-linking topology, sitemap discipline, and the long-tail keyword strategy that puts CYS pages in the citation list when an AI model fans out a complex query.
Hooke authored the Change Your Strings GEO Strategy, which defines the four pillar pages, the Q-block content structure, the FAQPage + HowTo schema templates, and the brand-authority-anchoring playbook for the editorial team.
The thesis
CYS isn't competing for breadth (every site does that and AI summarizes around it). CYS competes for technical depth + sourced authority + named expertise in narrow lanes that AI systems treat as primary citations rather than aggregating around. The four pillars (8-string high-tension setups, heavy-gauge accommodation, precision nut filing, 3D-printed maintenance tools) plus the author-knowledge-graph plus HowTo schema together make every long-tail technical query a CYS home run.
What Hooke writes on the site
Hooke does not author reader-facing reference pages directly. The output is upstream:
- The schema architecture that lets every page compete in AI Overviews
- The Q-block template Cadence and Reed apply when authoring guides
- The keyword research that drives Page's content prioritization
- The monthly metrics report (with Pitch) tracking citation rate, CTR, and average position movements
- The sprint plan that reorders the team's work based on what compounds fastest